Revised 08/2020
ART 135 - Visual Communications (3 CR.)
Course Description
Studies intermediate design concepts applicable to all fields of the communication arts. Lecture 2 hours. Studio instruction 2 hours. Total 4 hours per week.
General Course Purpose
This course is a conceptual course that teaches specific creative techniques with which to approach communication needs in a visual context. It is an introduction to the generation of concepts essential to Communication Design.
Course Prerequisites/Corequisites
ART 131.
Course Objectives
Upon successful completion of this course, students will be able to:
- Define the roles and processes inherent in conceptual development and creativity
- Execute hierarchies within visual communication
- Research and make word and visual associations
- Work in groups to use group dynamics as a creative tool
- Use their imagination to break through the creative wall
- Create complex projects from concept through execution
Major Topics to Be Included
- Defining perception
- How we think
- How we visually communicate what we think
- How we perceive others' visual communication
- What hierarchy is and how we individually understand and use it
- What is meant by "process" in regard to conceptual development
- Using research, association, word lists, word webs, image webs and storyboards as elements of process
- What we think
- Expanding how we think and create visually
- Gaining new perspectives to think freely about a creative challenge
- How others think
- Working in groups and experiencing group dynamics as creative tools
- Hitting the creative wall and how to break through to rediscovery, imagination and infinite creativity.