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Home >   Academics > Degree & Certificates

nova 2011-2012 college catalog: Programs of Study

MARKETING
Public Relations Specialization
 
Associate of Applied Science Degree AN


Purpose: This curriculum is designed for persons who seek knowledge and employment in the field of marketing with a focus on communications and public relations, and who are interested in learning the practical skills needed to create effective public relations campaigns and media kits, along with how to write and edit a variety of publicity materials for traditional media formats and the Internet.

Graduates may seek careers in business, government, and not-for-profit organizations under titles such as employee relations, public affairs, investor relations, government affairs, media relations, corporate communication, event planning, marketing or product publicity, and consumer services or customer relations. Successful graduates will need to be enthusiastic self-starters, detail oriented, exhibit good computer skills, and able to communicate persuasively with excellent writing and presentation skills.

Transfer Information: Transfer is not the primary purpose of an A.A.S. program, but NOVA has articulation agreements that facilitate the transfer of this and other career-oriented programs to selected senior institutions. Students interested in transfer should contact a counselor or their faculty advisor early in their program.

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

Two Years Credits
1st Semester
BUS 100 Introduction to Business 3
1ECO 120 Survey of Economics 3
ENG 111 College Composition I 3
ITE 115 Intro to Computer Applications & Concepts 3
MTH 151 Math for Liberal Arts I 3
2SDV 100 College Success Skills 1
Total   16
2nd Semester
6___ ___    Social Science Elective 3
3ENG 112 College Composition II 3
4ENG 135 ENG  135  Applied Grammars or ENG Elective 3
5ITD 110 Web Page Design I 3
MKT 201 Introduction to Marketing 3
7PED 116 Lifetime Fitness & Wellness 1
Total   16
3rd Semester
8___ ___    Humanities/Fine Arts Elective 3
4ENG 121 ENG  121  Journalism I or ENG Elective 3
MKT 200 Consumers, Marketing & Society 3
MKT 216 Retail Organization or BUS 201 Organizational Behavior 3
MKT 228 Promotion 3
MKT 282 Principles of eCommernce 3
Total   18
4th Semester
9CST 110 Intro to Communications 3
MKT 283 Ethical, Legal & Privacy Issues in eCommerce 3
MKT 221 Public Relations 3
MKT 215 Sales and Marketing Management 3
MKT Elective 3
7PED/RPK PED/RPK    Elective 1
Total   16
Total credits for the Public Relations Specialization=66

11 Students considering transfer should take ECO 201 or 202.
2 Students may substitute the SDV 101 Orientation section related to this program.
3 ENG 116 Writing for Business or ENG 125 may be substituted with the advice of a counselor or faculty advisor.
4 Preferred English Electives are ENG 122 Journalism II, and ELI courses ENG 123 Writing for the World Wide Web, and ENG 205 Technical Editing.
5 ITD 110 may be substituted with ENG 123 Writing for the World Wide Web.
6 The social science elective may be selected from the social/behavioral sciences courses listed under General Education Electives.
7 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK activities course. PED 116 is offered as both a 1-credit and a 2-credit course.
8 Humanities/fine arts elective may be selected from the humanities/fine arts courses listed under General Education Electives.
9 CST 100 or 227 may be substituted.