College Catalog 2013-2014

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MKT - Marketing

MKT 284


(3.00 CR.)

Prerequisite is an understanding of basic marketing, computer and business activities is desirable. Surveys the use of social networks and online communities such as blogs, wikis, virtual events that allow companies to expand their interaction with customers and develop relationships with collaborative communities. Emphasizes the ongoing transformation of the way companies adjust their marketing plans to improve interaction with customers online. Lecture 3 hours per week.