College Catalog 2013-2014

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MKT - Marketing

MKT 228


(3.00 CR.)

Presents an overview of promotion activities including advertising, visual merchandising, publicity, and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution, or industry. Emphasizes budgets, selecting media, and analyzing the effectiveness of the campaign. Lecture 3 hours per week.