PROGRAMS OF STUDY


     
         
     

PUBLIC RELATIONS SPECIALIZATION
Associate in Applied Science Degree AN

Purpose: This curriculum is designed for persons who seek knowledge and employment in the field of marketing with a focus on communications and public relations, and who are interested in learning the practical skills needed to create effective public relations campaigns and media kits, along with how to write and edit a variety of publicity materials for traditional media formats and the Internet.

Recommended Preparation: Graduates may seek careers in business, government, and not-for-profit organizations under titles such as employee relations, public affairs, investor relations, government affairs, media relations, corporate communication, event planning, marketing or product publicity, and consumer services or customer relations. Successful graduates will need to be enthusiastic self-starters, detail oriented, exhibit good computer skills, and able to communicate persuasively with excellent writing and presentation skills.

Transfer Information:  Although transfer is not the primary purpose of an A.A.S. program, NVCC has articulation agreements that facilitate the transfer of this and other career-oriented programs to selected senior institutions.  Students interested in transfer should contact a counselor or their faculty advisor early in their program.

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

First Year

1st Semester

2nd Semester


 

   BUS

100

Introduction to Business

3

 

ECO

120

Survey of Economics

3

 

   ENG

111

College Composition I

3

 

   ITE

115

Intro to Computer Applications & Concepts

3

 

   MTH

151

Math for Liberal Arts I

3

 

   SDV

 

Elective

1

 

 

ENG

112

College Composition II

 

3

 

ENG

135

Applied Grammar or ENG Elective

 

3

 

ITD

110

Web Page Design l

 

3

 

   MKT

201

Introduction to Marketing

 

3

 

5 ___   

 

Social Science Elective

 

 

 

PED

116

Lifetime Fitness & Wellness

 

1

 

 

 

Total Credits/Semester

16

16

Second Year

1st Semester

2nd Semester


 

   BUS

201

Organizational Behavior

3

 

ENG

121

Journalism l or ENG Elective

3

 

___

 

Humanities/Fine Arts Elective

3

 

  MKT

200

Consumers, Marketing & Society

3

 

  MKT

228

Promotion

3

 

  MKT

282

Principles of eCommerce

3

 

 

  MKT

215

Salesmanship and Marketing Management

 

3

 

  MKT

221

Public Relations

 

3

 

  MKT

283

Social, Ethical & Legal Issues in eComm.

 

3

 

  MKT

 

Elective

 

1

 

PED

 

Elective or RPK Elective

   

 

SPD

110

Intro. to Speech Comm.

 

3

 


 

 

Total Credits/Semester

18

16

Total for the A.A.S. degree in Marketing, Public Relations Specialization = 66.

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

1 Students considering transfer should take ECO 201 or 202.

2 English 112 may be substituted with ENG 116 Writing for Business.

3 Preferred English Electives are ENG 122 Journalism II, and ELI courses ENG 123 Writing for the World Wide Web, and ENG 205 Technical Editing.

4 ITD 110 may be substituted with ENG 123 Writing for the World Wide Web.

5 The social science elective may be selected from the economics, geography, history, political science, psychology, or sociology (includes anthropology) courses listed on pages 40-41.

6 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK 205, 216, or 225. PED 116 is offered as both a 1-credit and a 2-credit course.

7 Humanities/fine arts elective may be chosen from list on page 40.

8 SPD 110 may be substituted with SPD 100, 115, 126, or 229.

       
 
       

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