PROGRAMS OF STUDY


     
         
     

MARKETING
Career Studies Certificate AN, ELI*

Purpose: The curriculum is designed to offer students already employed in marketing sales and promotion the opportunity for improving skills and advancement on the job. For students interested in exploring marketing as a career, this certificate is designed to acquaint students with the fundamental skills.

Recommended Preparation: Students should possess a proficiency in high school English and a strong background in basic arithmetic operations.

*Graduation requirements are certified by a faculty advisor at a campus offering this major.

One Year

1st Semester

2nd Semester


 

   ENG

111

College Composition I or

 

 

   

ENG

Elective

3

 

   ITE

115

Intro. to Computer Applications & Concepts

3

 

   MKT

201

Introduction to Marketing

3

 

   MKT

228

Promotion

3

 

   SDV

 

Elective

1

 

 

   BUS

125

Applied Business Math

 

3

 

   MKT

200

Consumers, Marketing and Society

 

3

 

   MKT

215

Salesmanship & Marketing Management

 

3

 

   MKT

275

International Marketing or

 

 

 

   

MKT

282 Principles of eCommerce

 

3

 

  SPD

110

Intro. to Speech Communication

 

3

 


 

 

Total Credits/Semester

13

15

Total credits for the Marketing Career Studies Certificate = 28.

       
 
       

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