PROGRAMS OF STUDY


     
         
     

MARKETING
Associate in Applied Science Degree AN

International Marketing Specialization
Associate in Applied Science Degree AN

Purpose: The International Marketing Specialization is designed for persons who seek knowledge and employment in the field of international sales and marketing by means of traditional marketing methods and electronic commerce focusing on business-to-business and business-to-consumer transactions. The program will enable those already in marketing to update their skills in the field or prepare for advancement in their present job. Graduates may seek careers in the Federal Government or private industry under titles such as international marketing assistant/specialist or research analyst, international trade specialist, global product assistant manager, international sales support analyst, international business development analyst, international strategic planner, international product marketing manager, international marketing integration analyst and e-commerce entrepreneur. Students are encouraged to focus on a specific international region acquiring knowledge of the area, the people, their language and culture.

Transfer Information:  Although transfer is not the primary purpose of an A.A.S. program, NVCC has articulation agreements that facilitate the transfer of this and other career-oriented programs to selected senior institutions.  Students interested in transfer should contact a counselor or their faculty advisor early in their program.

Recommended Preparation:  The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

*Graduation requirements are certified by a faculty advisor at a campus offering this major.

First Year

1st Semester

2nd Semester


 

   BUS

100

Introduction to Business

3

 

ECO

120

Survey of Economics

3

 

   ENG

111

College Composition I

3

 

   ITE

115

Basic Computer Literacy or

 

 

   

ITD

110 Web Page Design I

3

 

   MTH

151

Math for the Liberal Arts I

3

 

PED

116

Lifetime Fitness & Wellness

1

 

   SDV

 

Elective

1

 

 

   BUS

125

Applied Business Mathematics

 

3

 

   BUS

200

Principles of Management

 

3

 

   BUS

201

Organizational Behavior

 

3

 

ENG

112

College Composition II

 

3

 

   MKT

201

Introduction to Marketing

 

3

 


 

 

Total Credits/Semester

17

15

First Year

1st Semester

2nd Semester


 

   BUS

280

International Business

3

 

   MKT

228

Promotion

3

 

   MKT

282

Principals of eCommerce

3

 

   SPD

110

Intro. to Speech Comm.

3

 

 4 ___

 

Social Science Elective

3

 

   ___

 

Foreign Language

3

 

 

   MKT

215

Salesmanship & Marketing Mgt.

 

3

 

   MKT

275

International Marketing

 

3

 

   MKT

283

Social, Ethical & Legal Issues in eComm.

 

3

 

   MKT

 

Elective

 

3

 

PED

/RPK

Elective

 

1

 

   ___

 

Foreign Language

 

3

 


 

 

Total Credits/Semester

18

16

Total for the A.A.S. Degree in Marketing, International Marketing Specialization = 66.

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

1 Students considering transfer may take ECO 201 or 202 after consulting a faculty advisor.

2 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK 205, 216, or 225. PED 116 is offered as both a 1-credit and a 2-credit course.

3 ENG 116 - Writing for Business may be substituted for ENG 112.

4 The social science elective may be selected from the economics, geography, history, political science, psychology, or sociology (includes anthropology) courses listed on pages 40-41.

       
 
       

Northern Virginia Community College ©2006
This page was last updated on May 26, 2006 3:11 PM
Comments/Questions: webmaster@nvcc.edu