PROGRAMS OF STUDY


     
         
     

MARKETING
Associate in Applied Science Degree AN

eCommerce Specialization AN

Purpose: The curriculum is designed for persons who seek employment in the field of electronic marketing and sales through business-to-business and business-to-consumer transactions, and those entrepreneurs who want to move their business on to the Internet or start an Internet company. The occupational objectives include e-business account manager, direct marketing sales analyst, e-channel management specialist, web sales support coordinator, web site development and maintenance specialist, assistant manager of online communities, brand marketing specialist, advertising operations specialist, project lead analyst and Internet entrepreneur.

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

*Graduation requirements are certified by a faculty advisor at a campus offering this major.

First Year

1st Semester

2nd Semester


 

   BUS

100

Introduction to Business

3

 

   ENG

111

College Composition I

3

 

   ITE

115

Intro. to Computer Applications & Concepts

3

 

   MKT

201

Introduction to Marketing

3

 

   MTH

151

Math for the Liberal Arts I

3

 

   SDV

 

Elective

1

 

 

   BUS

200

Principles of Management

 

3

 

   ECO

120

Survey of Economics

 

3

 

ENG

112

College Composition II

 

3

 

___

 

Humanities/Fine Arts Elective

 

3

 

   ITD

110

Web Page Design I

 

3

 

PED

116

Lifetime Fitness and Wellness

 

1

 


 

 

Total Credits/Semester

16

16

Second Year

1st Semester

2nd Semester


 

   BUS

201

Organizational Behavior

3

 

   ITE

150

Desktop Database Software

3

 

   MKT

275

International Marketing or

 

 

   

MKT

Elective

3

 

   MKT

228

Promotion

3

 

   MKT

282

Principles of eCommerce

3

 

PED

/RPK

 

1

 

 

   ACC

211

Principles of Accounting

 

3

 

   ITD

210

Web Page Design II

 

3

 

   MKT

215

Salesmanship and Marketing Mgt.

 

3

 

   MKT

283

Social, Ethical & Legal Issues

 

 

 

   

 

in eCommerce

 

3

 

   SPD

110

Intro. to Speech Communication

 

3

 

___

 

Social Science Elective

 

3

 


 

 

Total Credits/Semester

16

18

Total credits for the A.A.S. Degree in Marketing with a Specialization in eCommerce = 66.

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

1 ENG 116 - Writing for Business may be substituted for ENG 112.

2 Humanities/fine arts elective may be chosen from list on page 40.

3 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK 205, 216, or 225. PED 116 is offered as both a 1-credit and a 2-credit course.

4 The social science elective may be selected from the economics, geography, history, political science, psychology, or sociology (includes anthropology) courses listed on pages 40-41.

       
 
       

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