College Catalog 2013-2014

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MKT - Marketing

MKT 200

CONSUMERS, MARKETING, AND SOCIETY

(3.00 CR.)

Provides an overview of the marketing system as it applies to the needs and wants of consumers and the purchasing process; considers the role of government in consumer affairs. Assists the individual in becoming an informed consumer and better business manager through an understanding of rights and obligations in consumer transactions. Lecture 3 hours per week.

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