College Catalog 2013-2014

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MKT - Marketing

MKT 221

PUBLIC RELATIONS

(3.00 CR.)

Introduces public relations as a marketing activity and focuses on media relations, publicity, strategic planning, public relations research, communication with multiple audiences, and the elements of an effective public relations campaign to influence public opinion. Equips students with the basic skills for writing publicity materials and coordinating media kits. Lecture 3 hours per week.

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