| MARKETING
Associate in Applied Science Degree AN
eCommerce Specialization AN
Purpose: The curriculum is designed for persons who seek employment
in the field of electronic marketing and sales through business-to-business
and business-to-consumer transactions, and those entrepreneurs
who want to move their business on to the Internet or start an
Internet company. The occupational objectives include e-business
account manager, direct marketing sales analyst, e-channel management
specialist, web sales support coordinator, web site development
and maintenance specialist, assistant manager of online communities,
brand marketing specialist, advertising operations specialist,
project lead analyst and Internet entrepreneur.
Recommended Preparation: The student should possess a proficiency
in high school English and a strong background in basic arithmetic
operations.
|
First Year |
1st Semester |
2nd Semester |
|
|
BUS |
100 |
Introduction to Business |
3 |
|
ENG |
111 |
College Composition I |
3 |
|
ITE |
115 |
Basic Computer Literacy |
3 |
|
MKT |
201 |
Introduction to Marketing |
3 |
|
MTH |
151 |
Math for the Liberal Arts I |
3 |
|
STD |
|
Elective |
1 |
|
|
BUS |
200 |
Principles of Management |
|
3 |
|
ECO |
120 |
Survey of Economics |
|
3 |
|
1 ENG |
112 |
College Composition II |
|
3 |
|
2 ___ |
|
Humanities/Fine Arts Elective |
|
3 |
|
ITD |
110 |
Web Page Design I |
|
3 |
|
3 PED |
116 |
Lifetime Fitness and Wellness |
|
1 |
|
|
|
|
Total Credits/Semester |
16 |
16 |
|
Second Year |
1st Semester |
2nd Semester |
|
|
BUS |
201 |
Organizational Behavior |
3 |
|
ITE |
150 |
Desktop Database Software |
3 |
|
MKT |
275 |
International Marketing or |
|
|
|
MKT |
Elective |
3 |
|
MKT |
228 |
Promotion |
3 |
|
MKT |
282 |
Principles of eCommerce |
3 |
|
3 PED |
/RPK |
|
1 |
|
|
ACC |
211 |
Principles of Accounting |
|
3 |
|
ITD |
210 |
Web Page Design II |
|
3 |
|
MKT |
215 |
Sales and Marketing Management |
|
3 |
|
MKT |
283 |
Ethical, Legal and Privacy Issues |
|
|
|
|
|
in eCommerce |
|
3 |
|
SPD |
110 |
Intro. to Speech Communication |
|
3 |
|
4 ___ |
|
Social Science Elective |
|
3 |
|
|
|
|
Total Credits/Semester |
16 |
18 |
Total credits for the A.A.S. Degree in Marketing with
a Specialization in eCommerce = 66.
Students are encouraged to participate in the Cooperative Education
Program for special career-related work experience.
1 ENG 116 - Writing
for Business may be substituted for ENG 112.
2 Humanities/fine arts
elective may be chosen from list on page 38.
3 The PED requirement
may be met by one of the following options: PED 116, 2 cr.; PED
116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1
cr. plus RPK 205, 216, or 225. PED 116 is offered as both a 1-credit
and a 2-credit course.
4 The social science
elective may be selected from the following: economics, geography,
history, political science, psychology, or sociology (includes
anthropology).
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