NVCC 2003-2004 Catalog
    Instructional Programs

MARKETING
eCommerce Specialization AN  

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Purpose: The curriculum is designed for persons who seek employment in the field of electronic marketing and sales through business-to-business and business-to-consumer transactions, and those entrepreneurs who want to move their business on to the Internet or start an Internet company. The occupational objectives include e-business account manager, direct marketing sales analyst, e-channel management specialist, web sales support coordinator, web site development and maintenance specialist, assistant manager of online communities, brand marketing specialist, advertising operations specialist, project lead analyst and Internet entrepreneur.

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

First Year1st Semester2nd Semester

   BUS100Introduction to Business3
   ENG111College Composition I3
   IST117Intro. to Microcomputer Software3
   MKT201Introduction to Marketing3
   MTH151Math for the Liberal Arts I3
   STDElective1
 
   BUS200Principles of Management 3
   ECO120Survey of Economics 3
ENG112College Composition II 3
___Humanities/Fine Arts Elective 3
   IST129Web Page Design I 3
PED116Lifetime Fitness and Wellness 1

Total Credits/Semester1616

Second Year1st Semester2nd Semester

   BUS201Organizational Behavior3
   IST133Database Software3
   MKT275International Marketing or
   MKTElective3
   MKT228Promotion3
   MKT282Principles of eCommerce3
PED/RPK1
 
   ACC211Principles of Accounting 3
   IST226Web Page Design II 3
   MKT215Sales and Marketing Management 3
   MKT283Ethical, Legal and Privacy Issues 
   in eCommerce 3
   SPD110Intro. to Speech Communication 3
___Social Science Elective 3

Total Credits/Semester1618

Total credits for the A.A.S. Degree in Marketing with a Specialization in eCommerce = 67.

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

1 ENG 116 - Writing for Business may be substituted for ENG 112.

2 Humanities/fine arts elective may be chosen from list on page 38.

3 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK 205, 216, or 225. PED 116 is offered as both a 1-credit and a 2-credit course.

4 The social science elective may be selected from the following: economics, geography, history, political science, psychology, or sociology (includes anthropology).


Last revised: Wednesday, Sep-03-2003 11:49
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