Instructional Programs
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Purpose: The International Marketing Specialization is designed for persons who seek knowledge and employment in the field of international sales and marketing by means of traditional marketing methods and electronic commerce focusing on business-to-business and business-to-consumer transactions. The program will enable those already in marketing to update their skills in the field or prepare for advancement in their present job. Graduates may seek careers in the Federal Government or private industry under titles such as international marketing assistant/specialist or research analyst, international trade specialist, global product assistant manager, international sales support analyst, international business development analyst, international strategic planner, international product marketing manager, international marketing integration analyst and e-commerce entrepreneur. Students are encouraged to focus on a specific international region acquiring knowledge of the area, the people, their language and culture.
Transfer Information: NVCC has formal articulation agreements for transfer to the B.S. in Management at National Louis University and the B.S. in Business Education at Virginia Tech.
Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.
| First Year | 1st Semester | 2nd Semester | ||||
| BUS | 100 | Introduction to Business | 3 | |||
| 1 ECO | 120 | Survey of Economics | 3 | |||
| ENG | 111 | College Composition I | 3 | |||
| IST | 117 | Intro. to Microcomputer Software or | ||||
| IST | 129 Web Page Design I | 3 | ||||
| MTH | 151 | Math for the Liberal Arts I | 3 | |||
| 2 PED | 116 | Lifetime Fitness & Wellness | 1 | |||
| STD | Elective | 1 | ||||
| BUS | 125 | Applied Business Mathematics | 3 | |||
| BUS | 200 | Principles of Management | 3 | |||
| BUS | 201 | Organizational Behavior | 3 | |||
| 3 ENG | 112 | College Composition II | 3 | |||
| MKT | 201 | Introduction to Marketing | 3 | |||
| Total Credits/Semester | 17 | 15 | ||||
| Second Year | 1st Semester | 2nd Semester | ||||
| BUS | 280 | International Business | 3 | |||
| MKT | 228 | Promotion | 3 | |||
| MKT | 282 | Principals of eCommerce | 3 | |||
| SPD | 110 | Intro. to Speech Comm. | 3 | |||
| 4___ | 3 | |||||
| ___ | Foreign Language | 3 | ||||
| MKT | 215 | Sales & Marketing Mgt. | 3 | |||
| MKT | 275 | International Marketing | 3 | |||
| MKT | 283 | Ethical, Legal & Privacy Issues in eComm. | 3 | |||
| MKT | Elective | 3 | ||||
| 2 PED | /RPK | Elective | 1 | |||
| ___ | Foreign Language | 3 | ||||
| Total Credits/Semester | 18 | 16 | ||||
Total for the A.A.S. Degree in Marketing, International Marketing Specialization = 66.
To graduate from a degree program, students entering NVCC Fall 1999 or later must demonstrate computer competency skills as described in the Degree Requirements section of the Instructional Programs of this catalog.
Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.
1 Students considering transfer may take ECO 201 or 202 after consulting a faculty advisor.
2 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK 205, 216, or 225. PED 116 is offered as both a 1-credit and a 2-credit course.
3 ENG 116 - Writing for Business may be substituted for ENG 112.
4The social science elective may be selected from the following: economics, geography, history, political science, psychology, or sociology (includes anthropology).
Last revised: Monday, May-18-2015 10:28
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