NVCC 2003-2004 Catalog
    Instructional Programs

MARKETING
International Marketing Specialization Associate in Applied Science Degree AN  

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Purpose: The International Marketing Specialization is designed for persons who seek knowledge and employment in the field of international sales and marketing by means of traditional marketing methods and electronic commerce focusing on business-to-business and business-to-consumer transactions. The program will enable those already in marketing to update their skills in the field or prepare for advancement in their present job. Graduates may seek careers in the Federal Government or private industry under titles such as international marketing assistant/specialist or research analyst, international trade specialist, global product assistant manager, international sales support analyst, international business development analyst, international strategic planner, international product marketing manager, international marketing integration analyst and e-commerce entrepreneur. Students are encouraged to focus on a specific international region acquiring knowledge of the area, the people, their language and culture.

Transfer Information: NVCC has formal articulation agreements for transfer to the B.S. in Management at National Louis University and the B.S. in Business Education at Virginia Tech.

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

First Year1st Semester2nd Semester

   BUS100Introduction to Business3
ECO120Survey of Economics3
   ENG111College Composition I3
   IST117Intro. to Microcomputer Software or
   IST129 Web Page Design I3
   MTH151Math for the Liberal Arts I3
PED116Lifetime Fitness & Wellness1
   STDElective1
 
   BUS125Applied Business Mathematics 3
   BUS200Principles of Management 3
   BUS201Organizational Behavior 3
ENG112College Composition II 3
   MKT201Introduction to Marketing 3

Total Credits/Semester1715

Second Year1st Semester2nd Semester

   BUS280International Business3
   MKT228Promotion3
   MKT282Principals of eCommerce3
   SPD110Intro. to Speech Comm.3
   4___3
   ___Foreign Language3
 
   MKT215Sales & Marketing Mgt. 3
   MKT275International Marketing 3
   MKT283Ethical, Legal & Privacy Issues in eComm. 3
   MKTElective 3
PED/RPKElective 1
   ___Foreign Language 3

Total Credits/Semester1816

Total for the A.A.S. Degree in Marketing, International Marketing Specialization = 66.

To graduate from a degree program, students entering NVCC Fall 1999 or later must demonstrate computer competency skills as described in the Degree Requirements section of the Instructional Programs of this catalog.

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

1 Students considering transfer may take ECO 201 or 202 after consulting a faculty advisor.

2 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK 205, 216, or 225. PED 116 is offered as both a 1-credit and a 2-credit course.

3 ENG 116 - Writing for Business may be substituted for ENG 112.

4The social science elective may be selected from the following: economics, geography, history, political science, psychology, or sociology (includes anthropology).


Last revised: Wednesday, Sep-03-2003 11:49
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