Instructional Programs
[ NVCC Home Page | Catalog Search | Table of Contents | Instructional Programs | Divisions | Previous Page | Next Page ]
Purpose: The curriculum is designed for persons who seek full-time employment in areas involving the marketing and distribution of goods and for those presently in these fields who are seeking promotion. The occupational objectives include store manager, assistant manager, sales supervisor, department manager, sales and customer service representative, buyer and assistant buyer, promotion specialist, public relations coordinator, advertising account manager, media buyer, marketing research technician, international wholesaler, and human resource manager.
Transfer Information: NVCC has formal articulation agreements for transfer to the B.S. in Management at National Louis University and the B.S. in Business Education at Virginia Tech.
Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.
| First Year | 1st Semester | 2nd Semester | ||||
| BUS | 100 | Introduction to Business | 3 | |||
| 1 ECO | 120 | Survey of Economics | 3 | |||
| ENG | 111 | College Composition I | 3 | |||
| IST | 117 | Intro. to Microcomputer Software or | ||||
| IST | 129 Web Page Design I | 3 | ||||
| MTH | 151 | Math for the Liberal Arts I | 3 | |||
| 2 PED | 116 | Lifetime Fitness & Wellness | 1 | |||
| STD | Elective | 1 | ||||
| BUS | 125 | Applied Business Mathematics | 3 | |||
| BUS | 200 | Principles of Management | 3 | |||
| 3 ENG | 112 | College Composition II | 3 | |||
| MKT | 200 | Consumers/Marketing/Society | 3 | |||
| MKT | 201 | Introduction to Marketing | 3 | |||
| 4 ___ | Social Science Elective | 3 | ||||
| Total Credits/Semester | 17 | 18 | ||||
| Second Year | 1st Semester | 2nd Semester | ||||
| ACC | 211 | Principles of Accounting I | 3 | |||
| BUS | 201 | Organizational Behavior | 3 | |||
| BUS | 241 | Business Law I | 3 | |||
| 5 ___ | Humanities/Fine Arts Elective | 3 | ||||
| MKT | 216 | Retail Organization & Mgt. | 3 | |||
| MKT | 228 | Promotion | 3 | |||
| BUS | 205 | Human Resource Management | 3 | |||
| MKT | 215 | Sales & Marketing Mgt. | 3 | |||
| MKT | 227 | Merchandise Buying & Control | 3 | |||
| MKT | 282 | Principles of eCommerce or | ||||
| MKT | 275 International Marketing | 3 | ||||
| 2 PED | /RPK | 1 | ||||
| SPD | 110 | Intro. to Speech Communication | 3 | |||
| Total Credits/Semester | 18 | 16 | ||||
Total for the A.A.S. Degree in Marketing = 69.
To graduate from a degree program, students entering NVCC Fall 1999 or later must demonstrate computer competency skills as described in the Degree Requirements section of the Instructional Programs of this catalog.
Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.
1 Students considering transfer may take ECO 201 or 202 after consulting a faculty advisor.
2 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK 205, 216, or 225. PED 116 is offered as both a 1-credit and a 2-credit course.
3 ENG 116 Writing for Business may be substituted for ENG 112.
4 The social science elective may be selected from the following: economics, geography, history, political science, psychology, or sociology (includes anthropology). 5 Humanities/fine arts elective may be chosen from list on page 38.
Last revised: Monday, May-18-2015 10:28
Comments to: Programming Support Services