NVCC 2003-2004 Catalog
    Instructional Programs

MARKETING
Associate in Applied Science Degree AN  

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Purpose: The curriculum is designed for persons who seek full-time employment in areas involving the marketing and distribution of goods and for those presently in these fields who are seeking promotion. The occupational objectives include store manager, assistant manager, sales supervisor, department manager, sales and customer service representative, buyer and assistant buyer, promotion specialist, public relations coordinator, advertising account manager, media buyer, marketing research technician, international wholesaler, and human resource manager.

Transfer Information: NVCC has formal articulation agreements for transfer to the B.S. in Management at National Louis University and the B.S. in Business Education at Virginia Tech.

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.
First Year1st Semester2nd Semester

   BUS100Introduction to Business3
ECO120Survey of Economics3
   ENG111College Composition I3
   IST117Intro. to Microcomputer Software or
   IST129 Web Page Design I3
   MTH151Math for the Liberal Arts I3
PED116Lifetime Fitness & Wellness1
   STDElective1
 
   BUS125Applied Business Mathematics 3
   BUS200Principles of Management 3
ENG112College Composition II 3
   MKT200Consumers/Marketing/Society 3
   MKT201Introduction to Marketing 3
___Social Science Elective 3

Total Credits/Semester1718

Second Year1st Semester2nd Semester

   ACC211Principles of Accounting I3
   BUS201Organizational Behavior3
   BUS241Business Law I3
___Humanities/Fine Arts Elective3
   MKT216Retail Organization & Mgt.3
   MKT228Promotion3
 
   BUS205Human Resource Management 3
   MKT215Sales & Marketing Mgt. 3
   MKT227Merchandise Buying & Control 3
   MKT282Principles of eCommerce or 
   MKT275 International Marketing 3
PED/RPK 1
   SPD110Intro. to Speech Communication 3

Total Credits/Semester1816

Total for the A.A.S. Degree in Marketing = 69.

To graduate from a degree program, students entering NVCC Fall 1999 or later must demonstrate computer competency skills as described in the Degree Requirements section of the Instructional Programs of this catalog.

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

1 Students considering transfer may take ECO 201 or 202 after consulting a faculty advisor.

2 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK 205, 216, or 225. PED 116 is offered as both a 1-credit and a 2-credit course.

3 ENG 116 Writing for Business may be substituted for ENG 112.

4 The social science elective may be selected from the following: economics, geography, history, political science, psychology, or sociology (includes anthropology). 5 Humanities/fine arts elective may be chosen from list on page 38.


Last revised: Wednesday, Sep-03-2003 12:49
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