Examines the role of
the multinational firm, as well as the environments in which they operate.
Covers such factors as exchange rates, governmental foreign trade policy,
and socio-cultural factors. Compares and contrasts international and domestic
marketing planning. Lecture
3 hours per week.
GENERAL COURSE PURPOSE
International marketing is a required course in the Business Management Curriculum, International Specialty. It examines international marketing in action, and analyzes typical world markets, consumers and environments, and the marketing management required to meet the demands of global markets in a dynamic and ever-changing setting.
ENTRY LEVEL REQUIREMENTS
An understanding of basic marketing and business principles is desirable.
Upon completion of this course the students will be able to:
b. Identify U.S. and foreign policy responses to trade problems.
d. Explain the export process.
f. Determine marketing research objectives.
g. Diagram international channels of distribution.
h. Explain the workings of counter trade.
b. The Cultural Environment of Global Marketing
d. Developing Global Marketing Strategies
e. Implementing Global Marketing Strategies
a. Developing a Marketing Plan