NVCC COLLEGE-WIDE COURSE CONTENT SUMMARY
MKT 275 - INTERNATIONAL MARKETING (3 CR.)

COURSE DESCRIPTION

Examines the role of the multinational firm, as well as the environments in which they operate. Covers such factors as exchange rates, governmental foreign trade policy, and socio-cultural factors. Compares and contrasts international and domestic marketing planning. Lecture
3 hours per week.

GENERAL COURSE PURPOSE

International marketing is a required course in the Business Management Curriculum, International Specialty. It examines international marketing in action, and analyzes typical world markets, consumers and environments, and the marketing management required to meet the demands of global markets in a dynamic and ever-changing setting.

ENTRY LEVEL REQUIREMENTS

An understanding of basic marketing and business principles is desirable.

COURSE OBJECTIVES

Upon completion of this course the students will be able to:

a. Explain the importance of international marketing in global trade.

b. Identify U.S. and foreign policy responses to trade problems.

    c. Demonstrate a knowledge of cultural differences and how they effect marketing.

    d. Explain the export process.

e. Identify sources for secondary marketing research data.

f. Determine marketing research objectives.

g. Diagram international channels of distribution.

h. Explain the workings of counter trade.

MAJOR TOPICS TO BE INCLUDED a. The Scope and Challenge of Global Marketing

b. The Cultural Environment of Global Marketing

    c. Assessing Global Market Opportunities

    d. Developing Global Marketing Strategies

    e. Implementing Global Marketing Strategies

EXTRA TOPICS (optional)
a. Developing a Marketing Plan


Revised 2/02


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