NOVA student Katharine Fraser recently worked with nonprofit organization Youth Leadership Foundation and won Washington Business Journal’s 1st Annual Create-a-thon. Sponsored by Pepco Holdings, Inc., the Create-a-thon brought together local college students and nonprofit organizations for an advertising competition.
WBJ paired each participating student with a nonprofit organization, giving them the opportunity to collaborate with the organization and create an advertising and marketing plan. The winner would receive a paid internship with WBJ and a $50,000 ad campaign with the publication for their nonprofit organization.
Each student gave a three-minute presentation of their advertising plan and the judges were allowed two minutes to ask questions for each presentation. The Create-a-thon was hosted at the Pepco Edison Art Gallery in Washington, D.C.
“This is an awesome opportunity and we’re happy to partner with WBJ for this event,” said Pepco Corporate Citizenship and Social Responsibility Vice President Debbi Jarvis.
Fraser is a communications design student at NOVA. She spent a month working on the advertising plan with Youth Leadership Foundation and preparing a marketing pitch for the event. Using the message “Character Counts,” Fraser’s ad concept aimed to educate people and increase monthly online donations in an effort to meet the organization’s ongoing demand for scholarships and services.
Youth Leadership Foundation is a nonprofit organization that teaches students about striving for success and their responsibilities within society. Youth Leadership Foundation’s mission is to build character and promote academic excellence for youth in the D.C. metro area.
The ad campaign created by Fraser in collaboration with Youth Leadership Foundation will run in WBJ through the end of 2016. WBJ Publisher James MacGregor said they will make the Create-a-thon an annual event with hopes of getting more local students and nonprofits involved. See Fraser’s ad campaign for Youth Leadership Foundation here.
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