HRI - Hospitality Management
MEETING & EXHIBITION MARKETING
Prerequisite is TRV 235 or meeting planning experience. Examines all the major marketing tools used to attract attendees to an event, promote seminar attendance, and sell booth space to exhibitors at a trade show or exposition. Concentrates on the fundamentals of marketing that will enable the meeting manager to practice a total marketing approach including research, planning, budgeting, direct mail, advertising, public relations, direct selling, and sales promotion. Lecture 3 hours per week.