College Catalog Programs of Study 2018-2019
MARKETING
Career Studies Certificate
Offered through AN
CIP Code: 52.0299
Purpose: The curriculum is designed to offer students already employed in marketing sales and promotion the opportunity for improving skills and advancement on the job. For students interested in exploring marketing as a career, this certificate is designed to acquaint students with the fundamental skills.
Recommended Preparation: Students should possess a proficiency in high school English and a strong background in basic arithmetic operations.
| One Year |
Credits |
|
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| 1st Semester | ||||||
| ENG | 111 | College Composition I or ENG Elective | 3 | |||
| ITE | 115 | Intro to Computer Applications & Concepts | 3 | |||
| MKT | 201 | Introduction to Marketing | 3 | |||
| MKT | 228 | Promotion or | 3 | |||
| MKT 221 Public Relations | ||||||
| SDV | 100 | College Success Skills or any other SDV | 1 | |||
| Total | 13 | |||||
| 2nd Semester | ||||||
| MKT | 215 | Sales & Marketing Management | 3 | |||
| MKT | 282 | Principles of eCommerce or | 3 | |||
| BUS 280 Introduction to International Business | ||||||
| Total | 6 | |||||
Total credits for the Marketing Career Studies Certificate=19 |
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