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College Catalog 2018-2019

MARKETING
Career Studies Certificate
Offered through AN
 
 
CIP Code: 52.0299
 

Purpose: The curriculum is designed to offer students already employed in marketing sales and promotion the opportunity for improving skills and advancement on the job. For students interested in exploring marketing as a career, this certificate is designed to acquaint students with the fundamental skills.

Recommended Preparation: Students should possess a proficiency in high school English and a strong background in basic arithmetic operations.

One Year Credits
1st Semester
ENG 111 College Composition I or ENG Elective 3
ITE 115 Intro to Computer Applications & Concepts 3
MKT 201 Introduction to Marketing 3
MKT 228 Promotion or 3
  MKT  221  Public Relations  
SDV 100 College Success Skills or any other SDV 1
Total   13
2nd Semester
MKT 215 Sales & Marketing Management 3
MKT 282 Principles of eCommerce or 3
  BUS  280  Introduction to International Business  
Total   6
Total credits for the Marketing Career Studies Certificate=19
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