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College Catalog 2018-2019

MARKETING
Associate of Applied Science Degree
Offered through AN
 
 
CIP Code: 52.0299
 

Purpose: The curriculum is designed for persons who seek full-time employment in areas involving the marketing and distribution of goods and for those presently in these fields who are seeking promotion. The occupational objectives include store manager, assistant manager, sales supervisor, department manager, sales and customer service representative, buyer and assistant buyer, promotion specialist, public relations coordinator, advertising account manager, media buyer, marketing research technician, international wholesaler, social media marketing specialist, and human resource manager.

Transfer Information:  Transfer is not the primary purpose of an A.A.S. program, but NOVA has articulation agreements that facilitate the transfer of this and other career-oriented programs to selected senior institutions. Students interested in transfer should contact a counselor or their academic advisor early in their program.

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

Two Years Credits
1st Semester
BUS 100 Introduction to Business 3
1ECO 120 Survey of Economics 3
ENG 111 College Composition I 3
ITE 115 Intro to Computer Applications & Concepts 3
MTH 154 Quantitative Reasoning 3
SDV 100 College Success Skills or any other SDV 1
Total   16
2nd Semester
BUS 200 Principles of Management 3
BUS 241 241 Business Law or BUS Elective 3
2ENG 112 College Composition II 3
MKT 201 Introduction to Marketing 3
MKT 282 Principles of eCommerce 3
Total   15
3rd Semester
BUS 201 Organizational Behavior or BUS Elective 3
MKT 221 Public Relations 3
MKT 228 Promotion 3
MKT 284 Social Media Marketing 3
3___ Social Science Elective 3
Total   15
4th Semester
BUS 205 Human Resource Management or BUS Elective 3
BUS 280 Introduction to International Business 3
4CST 110 Intro to Communication 3
5___ Humanities/Fine Arts Elective 3
MKT 215 Sales & Marketing Mgt. 3
Total   15
Total credits for the Marketing A.A.S.=61

1 Students considering transfer may take ECO 201 or ECO 202 after consulting with an academic advisor.

2 May substitute ENG 116 or ENG 125 with the advice of a counselor or academic advisor.

3 See economics, geography, history, political science, psychology, or sociology (including anthropology) courses listed under General Education Electives.

4 May substitute with CST 100, CST 115, CST 126, CST 227, or CST 229.

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5 See humanities/fine arts courses listed under General Education Electives.

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