DESCRIPTION OF COURSES


     
         
     

MKT - Marketing

MKT  100

PRINCIPLES OF MARKETING

(3.00 CR.)

Presents a fundamental skills-based approach to the professional selling of products, services and ideas. Emphasizes learning effective interpersonal communication skills in all areas of the sales process through skill-building activities. Examines entry-level sales careers in retailing, wholesaling, services and industrial selling. Focuses on building a positive self-image, following ethical behavior, understanding buyer needs, and appreciating the importance of a positive customer relationship strategy. Concludes in a professional sales presentation to buyers ranging from individual consumers to corporations. Lecture 3 hours per week.

       
 
       

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