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College Catalog 2014-2015

Public Relations Specialization
Associate of Applied Science Degree
Offered through AN

Purpose: This curriculum is designed for individuals who seek knowledge and employment in the field of marketing with a focus on communications and public relations, and who are interested in learning the practical skills needed to create effective public relations campaigns and media kits, along with how to write and edit a variety of publicity materials for traditional media formats and the Internet.

Graduates may seek careers in business, government, and not-for-profit organizations under titles such as employee relations, public affairs, investor relations, government affairs, media relations, corporate communication, event planning, marketing or product publicity, and consumer services or customer relations. Successful graduates will need to be enthusiastic self-starters, detail oriented, exhibit good computer skills, and able to communicate persuasively with excellent writing and presentation skills.

Transfer Information: Transfer is not the primary purpose of an A.A.S. program, but NOVA has articulation agreements that facilitate the transfer of this and other career-oriented programs to selected senior institutions. Students interested in transfer should contact a counselor or their faculty advisor early in their program.

Recommended Preparation: 

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

Two Years Credits
1st Semester
BUS 100 Introduction to Business 3
1ECO 120 Survey of Economics 3
ENG 111 College Composition I 3
ITE 115 Intro to Computer Applications and Concepts 3
MTH 151 Math for Liberal Arts I 3
SDV 100 College Success Skills 1
Total   16
2nd Semester
2ENG 112 College Composition II 3
3ENG 135 Applied Grammar or Elective 3
4ITD 110 Web Page Design I 3
MKT 201 Introduction to Marketing 3
5PED 116 Lifetime Fitness & Wellness 1
6___ Social Science Elective 3
Total   16
3rd Semester
3ENG 121 Journalism I or Elective 3
7___ Humanities/Fine Arts Elective 3
MKT 200 Consumers, Marketing and Society 3
MKT 216 Retail Organization 3
MKT 228 Promotion 3
MKT 282 Principles of E-Commernce 3
Total   18
4th Semester
8CST 110 Intro to Communications 3
MKT 215 Sales and Marketing Management 3
MKT 221 Public Relations 3
MKT 227 Merchandise Buying and Control 3
MKT 284 Social Media Marketing 3
6PED/RPK ___ Elective 1
Total   16
Total credits for the Public Relations Specialization=66

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

1 Students considering transfer should take ECO 201 or 202.

2 May substitute ENG 116 or ENG 125 with the advice of a counselor or academic advisor.

3 Preferred English electives are ENG 122, and ELI courses ENG 123 and ENG 205.

4 May substitute ENG 123.

5 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK activities course. PED 116 is offered as both a 1-credit and a 2-credit course.

6 See social/behavioral science courses listed under general education electives.

7 See humanities/fine arts courses listed under General Education Electives.

8 May substitute CST 100 or CST 227.