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College Catalog 2014-2015

International Marketing Specialization
Associate of Applied Science Degree
Offered through AN, ELI

Purpose: The International Marketing Specialization is designed for persons who seek knowledge and employment in the field of international sales and marketing by means of traditional marketing methods and electronic commerce focusing on business-to-business and business-to-consumer transactions. The program will enable those already in marketing to update their skills in the field or prepare for advancement in their present job. Graduates may seek careers in the Federal Government or private industry under titles such as international marketing assistant/specialist or research analyst, international trade specialist, global product assistant manager, international sales support analyst, international business development analyst, international strategic planner, international product marketing manager, international marketing integration analyst and e-commerce entrepreneur. Students are encouraged to focus on a specific international region acquiring knowledge of the area, the people, their language and culture.

Transfer Information:  Transfer is not the primary purpose of an A.A.S. program, but NOVA has articulation agreements that facilitate the transfer of this and other career-oriented programs to selected senior institutions. Students interested in transfer should contact a counselor or their academic advisor early in their program.

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

Two Years Credits
1st Semester
BUS 100 Introduction to Business 3
1ECO 120 Survey of Economics 3
ENG 111 College Composition I 3
ITE 115 Intro to Computer Applications & Concepts or 3
  ITD  110  Web Page Design I  
MTH 151 Math for the Liberal Arts I 3
2PED 116 Lifetime Fitness & Wellness 1
SDV 100 College Success Skills 1
Total   17
2nd Semester
BUS 125 Applied Business Mathematics 3
BUS 200 Principles of Management 3
BUS 201 Organizational Behavior 3
3ENG 112 College Composition II 3
MKT 201 Introduction to Marketing 3
Total   15
3rd Semester
BUS 280 International Business 3
4CST 110 Intro To Communications 3
7___ Humanities/Fine Arts Elective 3
MKT 228 Promotion 3
MKT 282 Principles of E-Commerce 3
6___ Social Science Elective 3
Total   18
4th Semester
MKT 215 Sales & Marketing Management 3
MKT 275 International Marketing 3
MKT 284 Social Media Marketing 3
MKT Elective 3
MKT Elective 3
2PED/RPK Elective 1
Total   16
Total credits for the International Marketing Specialization=66

1 Students considering transfer may take ECO 201 or 202 after consulting with an academic advisor.

2 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK activities course. PED 116 is offered as both a 1-credit and a 2-credit course.

3 ENG 116 Writing for Business or ENG 125 may be substituted with the advice of a counselor or academic advisor.

4 CST 227 or 229 may be substituted.

5 Humanities/fine arts elective may be selected from the humanities/fine arts courses listed under General Education Electives. A 200-level foreign language course is strongly recommended.

6 The social science elective may be selected from the social/behavioral sciences courses listed under General Education Electives.