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College Catalog 2014-2015

Digital Marketing Specialization
Associate of Applied Science Degree
Offered through AN, ELI

Purpose: The curriculum is designed for persons who seek employment in the field of electronic marketing and sales through business-to-business and business-to-consumer transactions, and those entrepreneurs who want to move their business on to the Internet or start an Internet company. The occupational objectives include e-business account manager, direct marketing sales analyst, e-channel management specialist, web sales support coordinator, website development and maintenance specialist, assistant manager of online communities, brand marketing specialist, advertising operations specialist, project lead analyst and Internet entrepreneur.

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

Two Years Credits
1st Semester
BUS 100 Introduction to Business 3
ENG 111 College Composition I 3
ITE 115 Intro to Computer Applications & Concepts 3
MKT 201 Introduction to Marketing 3
MTH 151 Math for the Liberal Arts I 3
SDV 100 College Success Skills 1
Total   16
2nd Semester
BUS 200 Principles of Management 3
1ECO 120 Survey of Economics 3
2ENG 112 College Composition II 3
3___ Humanities/Fine Arts Elective 3
ITD 110 Web Page Design I 3
4PED 116 Lifetime Fitness and Wellness 1
Total   16
3rd Semester
BUS 201 Organizational Behavior 3
MKT 282 Principles of E-Commerce 3
ITE 150 Desktop Database Software or 3
  ITD  210  Web Page Design II  
MKT 228 Promotion 3
MKT 275 International Marketing or 3
4PED/RPK Elective 1
Total   16
4th Semester
ACC 211 Principles of Accounting 3
CST 110 Intro to Communication 3
MKT MKT Elective 3
MKT 215 Sales and Marketing Mgt. 3
MKT 284 Social Media Marketing 3
5___ Social Science Elective 3
Total   18
Total credits for the Digital Marketing Specialization=66

1 Students considering transfer should take ECO 201 or ECO 202.

2 ENG 116 Writing for Business or ENG 125 may be substituted with the advice of a counselor or academic advisor.

3 Humanities/fine arts elective may be selected from the humanities/fine arts courses listed under General Education Electives.

4 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK activities course. PED 116 is offered as both a 1-credit and a 2-credit course.

5 The social science elective may be selected from the social/behavioral sciences courses listed under General Education Electives.