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College Catalog 2014-2015

Associate of Applied Science Degree
Offered through AN

Purpose: The curriculum is designed for persons who seek full-time employment in areas involving the marketing and distribution of goods and for those presently in these fields who are seeking promotion. The occupational objectives include store manager, assistant manager, sales supervisor, department manager, sales and customer service representative, buyer and assistant buyer, promotion specialist, public relations coordinator, advertising account manager, media buyer, marketing research technician, international wholesaler, social media marketing specialist, and human resource manager.

Transfer Information:  Transfer is not the primary purpose of an A.A.S. program, but NOVA has articulation agreements that facilitate the transfer of this and other career-oriented programs to selected senior institutions. Students interested in transfer should contact a counselor or their academic advisor early in their program.

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

Two Years Credits
1st Semester
BUS 100 Introduction to Business 3
1ECO 120 Survey of Economics 3
ENG 111 College Composition I 3
ITE 115 Intro to Computer Applications & Concepts or 3
  ITD  110  Web Page Design I  
MTH 151 Math for the Liberal Arts I 3
2PED 116 Lifetime Fitness & Wellness 1
SDV 100 College Success Skills 1
Total   17
2nd Semester
BUS 125 Applied Business Mathematics 3
3ENG 112 College Composition II 3
MKT 200 Consumers/Marketing/Society 3
MKT 201 Introduction to Marketing 3
MKT 282 Principles of eCommerce 3
4___ Social Science Elective 3
Total   18
3rd Semester
ACC 211 Principles of Accounting I 3
BUS 201 Organizational Behavior 3
MKT 216 Retail Organization & Mgt. 3
MKT 228 Promotion 3
MKT 284 Social Media Marketing 3
Total   15
4th Semester
BUS 205 Human Resource Management 3
5CST 110 Intro to Communication 3
6___ Humanities/Fine Arts Elective 3
MKT 215 Sales & Marketing Mgt. 3
MKT 227 Merchandise Buying & Control 3
2PED/RPK Elective 1
Total   16
Total credits for the Marketing A.A.S.=66

1 Students considering transfer may take ECO 201 or ECO 202 after consulting with an academic advisor.

2 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK activities course. PED 116 is offered as both a 1-credit and a 2-credit course.

3 May substitute ENG 116 or ENG 125 with the advice of a counselor or academic advisor.

4 See economics, geography, history, political science, psychology, or sociology (including anthropology) courses listed under General Education Electives.

5 May substitute CST 227.

6 See humanities/fine arts courses listed under General Education Electives.