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MARKETING AND COMMUNICATIONS

NOVA Logos (Wordmarks)

Image file formats and their general uses:

For the WEB

JPG -- This format is used primarily for photographs on the web.

GIF -- Used for images with large areas of uniform color, this format is probably the best choice for using the College Wordmark on the web.

PNG -- Similar to GIF, this format supports more colors. The disadvantage is that not all older browsers support .png display.

For PRINT

PDF -- Proprietary Adobe format, viewable using the free Acrobat Reader.

EPS -- A versatile PostScript file that can be sized without loss of quality.

TIF -- Large file size, can be utilized by many publishing products.