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MARKETING

MKT 110 (3 CR.)

PRINCIPLES OF SELLING

Presents a fundamental skills-based approach to the professional selling of products, services and ideas. Emphasizes learning effective interpersonal communication skills in all areas of the sales process through skill-building activities. Examines entry-level sales careers in retailing, wholesaling, services and industrial selling. Focuses on building a positive self-image, following ethical behavior, understanding buyer needs, and appreciating the importance of a positive customer relationship strategy. Concludes in a professional sales presentation to buyers ranging from individual consumers to corporations. Lecture 3 hours per week.

MKT 200 (3 CR.)

CONSUMERS, MARKETING, AND SOCIETY

Provides an overview of the marketing system as it applies to the needs and wants of consumers and the purchasing process; considers the role of government in consumer affairs. Assists the individual in becoming an informed consumer and better business manager through an understanding of rights and obligations in consumer transactions. Lecture 3 hours per week.

MKT 201 (3 CR.)

INTRODUCTION TO MARKETING

Introduces students to the discipline of marketing and the need to create customer value and customer relationships in the marketplace. Presents an overview of the marketing principles, concepts, management strategies and tactics, along with the analytical tools, used by organizations in the creation of a marketing plan to promote ideas, products, and/or services to selected target groups. Examines entrepreneurial e-marketing practices in today's business environment. Lecture 3 hours per week.

MKT 215 (3 CR.)

SALES AND MARKETING MANAGEMENT

Emphasizes the relationship of professional sales skills and marketing management techniques to successful profit and nonprofit organizations. Focuses on challenges connected with the sales and distribution of products and services, including pricing, promotion, and buyer motivation. Demonstrates uses of Internet to enhance marketing. Studies legal and ethical considerations. Introduces sales management in planning, organizing, directing, and controlling for a well-coordinated sales effort. Lecture 3 hours per week.

MKT 216 (3 CR.)

RETAIL ORGANIZATION AND MANAGEMENT

Examines the organization of the retail establishment to accomplish its goals in an effective and efficient manner. Includes study of site location, internal layout, store operations, and security. Examines the retailing mix, the buying or procurement process, pricing, and selling. Studies retail advertising, promotion, and publicity as a coordinated effort to increase store traffic. Lecture 3 hours per week.

MKT 220 (3 CR.)

PRINCIPLES OF ADVERTISING

Emphasizes the role of advertising in the marketing of goods and services. Discusses the different uses of advertising; types of media; how advertising is created; agency functions and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing, and selection of media. Lecture 3 hours per week.

MKT 227 (3 CR.)

MERCHANDISE BUYING AND CONTROL

Studies the merchandising cycle. Explores techniques used in the development of buying resources, merchandising plans, model stock, unit control, and inventory systems. Highlights merchandise selection, policy pricing strategies, and inventory control methods. Lecture 3 hours per week.

MKT 228 (3 CR.)

PROMOTION

Presents an overview of promotion activities including advertising, visual merchandising, publicity, and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution, or industry. Emphasizes budgets, selecting media, and analyzing the effectiveness of the campaign. Lecture 3 hours per week.

MKT 275 (3 CR.)

INTERNATIONAL MARKETING

Examines the role of the multinational firm, as well as the environments in which they operate. Covers such factors as exchange rates, government foreign trade policy, and social-cultural factors. Compares international market planning with domestic market planning. Lecture 3 hours per week.

MKT 282 (3 CR.)

PRINCIPLES OF eCOMMERCE

Studies online business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and the execution of successful marketing strategies. Lecture 3 hours per week.

MKT 283 (3 CR.)

ETHICAL, LEGAL AND PRIVACY ISSUES IN eCOMMERCE

Examines major issues of eCommerce which include privacy protection, concerns about censorship, protection of intellectual property and copyright issues, fraud prevention, along with the local, national and international legal framework within which marketing strategies are executed. Lecture 3 hours per week.

MKT 297 (1-6 cr.)

COOPERATIVE EDUCATION

Please contact the appropriate division for the availability of general usage courses as described in the "Description of Courses" section.