MARKETING RESOURCES

MARKETING RESOURCES (8/04)

Information in Periodicals (magazines and newspapers)
  1.    Select Magazines, InfoTrac, General Businessfile
         A.    Subject search – type company name i.e. Sports Authority
               Overview of company information: corporate headquarters, sales, # employees, web site,
                and link to articles about the company.
                               Articles about this Company
                               Earnings
                               Financial Data
                               Management
                               Miscellaneous
                               Operations & Resources
                               People
                               Products & Technology
                               Sales & Marketing
                               Strategic Ventures
                              Investment Reports about this Company
                               Subsidiaries' Profiles
                               SICs for this Company

          B.   Keyword Search – type company name and specific search term
                 i.e. Nordstrom and corporate culture
                 SELECT – Search for words in entire article content

2. Select Newspapers, ProQuest Direct, Select PA Research II and ProQuestNewspapers and CONTINUE to access articles published in the New York Times, Wall Street Journal, & Barron's.

Company Information Web Sites
     Locate the company’s home page in one of the following ways:
    Hoovers Online
     Companies Online
    Fortune 500
    General Businessfile     (proxy required for off campus access)
     DowJones (proxy required for off campus access)

Explore the web site linking to the following areas for information:
           About this company                                     Community Outreach
           Annual Report                                                Help
           Company Information                                    Investor Relations

Every web site is different – Explore and investigate the site following both general and specific links.