Engagement without interactivity Searching and being searchable Technical interactivity Engagement and interactivity using just one page Interactivity with two or more pages Forums, message boards, and chat
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Engagement and Interactivy
Jeff Williamson
Originally I called this section "Interactivity," and it was intended to cover the technical ways in which web pages could react to user actions. I feel now, though, that interactivity is a lower function that serves the higher goal of engagement. It is (just) my opinion that the real objective is to get the user mentally and emotionally invested in a web site, and although technical interactivity can be engaging, it is not the sole or even a necessary means of engagement. I believe that a site can be richly engaging without being interactive, and that a site can be rich in technical interactivity but off-putting, stupid, and boring. For what they're worth, my ideas on this are to the left. --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- --- |
