Commercial pages design, versus an Artist Gallery on the Web. copyright Giulio Porta 2001. All rights reserved.
Even though all CG images have the same origins as they are crafted in either painting or 3D programs, they way their scope is actually finalized is based on 3 things: SIZE, FILE FORMAT, and COMPRESSION, what is also known as OPTIMIZATION.

Many commercial Web sites have no pretense of being, or containing works of art. They are in essence no different from their hardcopy counterparts: newspapers and magazines. And just like them they have their own type of esthetic.

You should avoid giving your pages, the ones containing your art work,  the tabloid look, unless your images are purposely designed.

They should not be overloaded with too many unnecessary graphics, such as large text titles and links. Avoid the tabloid look at all costs.

Dedicate more pages to your work do not try to cramp too many images in one page.

If that, eventually will be the faith of your work so be it, but before that will happen you want to show the work to anyone interested in it as large as possible.


The Italian newspaper La Gazzetta Web site opens with a front page loaded with links to sports articles as well as banners of commercial sites. The page style, even though attractive, is cramped. The photography is captivating but it can hardly be viewed as fine art.


Occasionally commercial sites like 3D Cafe' gives room to artist's work, thumb nails of the art work are linked to a larger version of the same image. By clicking on the thumb nail the larger image loads.

Most Web Pages are divided in what seems to be specialized areas, balancing text, images, and links. These areas can be defined within the software used to create the page. They areas are defined by a tool named TABLES.

Tables address the issue of text and image placement in an environment (the Web Page background) that is not finite.


How big should your Web Page be?

Because Web Pages are scrollable there is no set size to them. 

But this is not all good, scrolling often times is not  desirable, if you want your art work, splash screen, or introduction page  to fit the browser so it can be seen all at once, scrolling should be avoided.

Screen resolution as well as the size of your image in pixels are the two factors controlling how much can be seen at once without scrolling.

Catering your Web Pages to a broad audience: the lowest possible resolution for the PC is 640 X 480 pixels, even though today all new computer can produce a much higher monitor resolution, there are still people out there with machines with old video cards. If it is important to you to reach everybody, the overall size of your Table should not exceed 640 X 480. It is also possible to have different versions of the same page designed for different screen  resolutions.
Native Dreams, an Italian company that specializes in Web Page Design and Interactive CD ROMs, has a page that seems to defy all the basic Web Page design considerations that we have discussed so far.  page is scrollable from left to right, this approach allows the inclusion of several graphic images and animation that do not seem to be needing to be viewed at once.


Because you are not going to create a commercial Web page, you should avoid all the typical routines used in commercial pages.
  1. You should have from one, up to a maximum of four images per page, unless they are thumbs with links to their larger version.
  2. Images, if shown side to side, should have the same size.
  3. You should have a header title, to identify what someone is looking at.
  4. Link to the next page and previous page are always useful.
You will need an HTML editor to do this, if you do not have one, used Platypus Web Builder.