Monopolistic Competition - Assessment

1. Find three examples of monopolistic competition (CR-4 of 20-40 percent) at www.census.gov/epcd/www/concentration.html. Which characteristics of monopolistic competition are true for each example?

2. Go to www.starbucks.com. List at least two ways Starbucks is trying to increase brand loyalty to its product. Explain how these activities help maintain its market share.