Marketing
Library Services and Materials
On
A Budget
Mainly
For Free
A word on definitions: marketing – advertising –
merchandizing
* Marketing – who does it?.
* Planning – the marketing
plan.
* Email is your friend –
direct marketing to self-selected consumers.
* What’s on your webpage? New
Acquisitions? Library
Services? FAQ? Library News?.
* Blogs: The FIND campaign and its fate…
* Showing off – displaying New
Books. And some notes about Prime
Real Estate
(or, What’s Inside your Front Door?).
* Some thoughts on seasonality and relevance, a look at Hot Topics.
* Marketing and the Impulse
Buy.
* More on the impulse buy: things they didn’t even know that they wanted
* The power of persuasion:
The Staff Recommends, and What do we read?
*Publications: newsletters, newspapers (Student Voice), and community publications.
* The
peripatetic Librarian – wireless and the library without walls
The Numbers Game: Assessment, Budget,
and Man-hours
Elliot de Saez, Eileen. Marketing Concepts For
Libraries And Information Services.
Siess, Judith. The Visible Librarian: Asserting Your Value
with Marketing and Advocacy.
Stevens,
Mark. Your Marketing Sucks.
Underhill, Paco. Call Of The Mall.
Wolfe,
Lisa. Library Public Relations, Promotions, and
Communications.