Course Description

Introduces students to the discipline of marketing and the need to create customer value and customer relationships in the marketplace. Presents an overview of the marketing principles, concepts, management strategies and tactics, along with the analytical tools, used by organizations in the creation of a marketing plan to promote ideas, products, and/or services to selected target groups. Examines entrepreneurial e-marketing practices in today's business environment. 

Text
Foundations of Marketing, Third Edition, Pride, Ferrell, Houghton Mifflin Harcourt, 2009
ISBN-10: 0-547-16680-X1053665

Purpose

MKT 201 is a one-semester course designed to provide students with an overview of marketing principles and strategies applicable to a dynamic high-tech economy. Marketing activities are examined as part of the strategic planning process. How these activities interface with other major organizational functions will be analyzed. The issues of business planning, research, and logistics, which confront the modern marketing manager, will be detailed. Critical thinking will be emphasized as the student examines new and traditional methods of creating customer value and developing custom relationships using the Internet as one of the many tools available.  Lecture 3 hours per week.

Entry level competencies

Recommended pre-requesit course is BUS 100 - "Introduction to Business" which will provide an understanding of basic business activities.

COURSE OBJECTIVES 

Upon completion of this course, the student will be able to:

A.    Give examples of successful marketing strategies and explain why

B.    Use the Internet to locate information, research companies, and target market opportunities

C.    Explain how marketing activities interface with other organizational functions

D.    Evaluate marketing activities to create customer value and develop solid customer relationships

E.    Discuss the role of marketing in the domestic and global economy

MAJOR TOPICS TO BE INCLUDED 

A.    Focus on customer relationships and value

B.    Linking marketing activities and successful corporate strategies

C.    Changing marketing environment

D.    Tools of marketing in a global marketplace

E.    Targeting marketing opportunities

F.     Satisfying marketing opportunities

G.    Physical distribution

H.    Pricing strategies and procedures

I.     Managing the marketing process

EXTRA TOPICS (optional) 

A.    International marketing

B.    Social issues and ethics

C.    Legal aspects

D.    Career exploration

E.    Personal marketing

Grading scale

Four exams will be given:

Group Project Grading Scale

Overall Grading scale %

ATTENDANCE

Regular attendance of the course is expected. Failure to do so could have an adverse effect on the student’s grade. Any class material and assignments missed are the student’s responsibility. Therefore, it is highly recommended that you exchange names and phone numbers with a classmate. Excessive absences, as defined in the college catalog, could result in the student receiving a grade “F” for the course.

TESTING AND GRADING

Testing for this course will be conducted via Blackboard for the most part. However, should tests be administered during class, attendance at scheduled tests is mandatory. No make-up tests will be given without advance permission from this instructor. This permission will be granted only under highly unusual circumstances, which in the opinion of this instructor warrants such action. 

Normally this instructor will assign only the grades A, B, C, D, or F. Special grades such as W, I, and R will be assigned only in those circumstances prescribed in the college catalog. The grade of “X” (audit) must be initiated by the student and will be assigned only when the student has attended class regularly. (Failure to do so will result in the instructor issuing the grade of “F”.)

WITHDRAWLS

Any Student may withdraw from this course without academic penalty within the first 60% of the session. Initiation of the withdrawal is the student’s responsibility and the grade of “W” will be awarded. The last day for withdrawal, without academic penalty, for this semester/session is January 28, 2009. Beyond this date dropping a course or failure to attend will result in the grade of “F” except under mitigating circumstances. Documentation of these circumstances is required AND a grade of “W” implies that the student was making satisfactory progress (passing) in the course at the time of the withdrawal.

SPECIAL NEEDS AND ACCOMMODATIONS

Please address with the instructor and special problems or needs at the beginning of the semester/session. If you are seeking accommodations based on a disability, you should provide a disability data sheet, which can be obtained from the Counselor for Special Needs.

CHEATING

The following will be considered cheating in this course:

1.  The giving or receiving of aid on and graded assignments or test without the specific permission of this instructor

2. The use of any material on a graded assignment or test other than those authorized by this instructor.

3. Talking or discussion of any kind during a graded test without specific permission of this instructor.