GROUP PROJECT: Rubric

1.   Pick a case study from one of the chapters in the text. (CASE 1)
      - This case will provide the subject matter for the project. (clue: look at the chapter titles)
2.   Then pick a case from another chapter in the text. (CASE 2)
      -  Using the subject from the first case and aply it to the second case.
3.   Include - Research two Federal Acts per project and detil how they apply to the subject (text pg 56-57)
4.   Include - Research one article from a major business journal other than the Wall Street Journal
5.   Include - Research on article from the Wall Street Journal
6.   Include - Research from the textbook
7.   Include - e-Marketing as it relates to the subject
8.   Extra Credit - International marketing as it relates or could relate to the subject
9.   Extra Credit - Demonstrate what type of market research is used by the companies identified in the cases.
                            -- Identify both primary and secondary data
10. Develop the paper in a format similar to the marketing plan (text pg 40)
11. There is no minimum number of pages. (Most groups average 10-15 pages)

Format

Cover page  Centered in middle of page title of case study, name, class and section, date
Body           At least 10pt Times New Roman font, double spaced, 
                    page numbers on bottom center of each page excluding cover page
                   Cite sourced using Modern Language Association (MLA) format