This
course concentrates on the planning for and initiation of a new business or
a new business idea. It emphasizes opportunity evaluation, forecasting, and
startup planning. This course is designed to prepare the student for
investigation of a new opportunity and for startup management, but not
ongoing operations. Students will learn the various steps considered
necessary when going into business, including areas such as product-service
analysis, market research evaluation, setting up books, ways to finance a
startup, operations of the business, development of business plans, buyouts
versus starting from scratch, and franchising. This online course uses
problems and cases to demonstrate implementation of these techniques. As a
result of the learning experiences provided in this course, the student
should be able to:
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establish measurable objectives
for investment initiatives
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forecast, analyze, and plan for
entrepreneurial initiative whether investment or operational
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know the steps in rational
investing
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know the steps in establishing a
new business
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