MKT 201
Introduction to Marketing
Course Description:
This course presents students with an introduction to the discipline of marketing and the need to create customer value and customer relationships in the marketplace. Students will get an overview of the marketing principles, concepts, management strategies and tactics, along with the analytical tools, used by organizations in the creation of a marketing plan to promote ideas, products, and/or services to selected target groups. This course will also examine entrepreneurial e-marketing practices in today's business environment. This one-semester course is designed to further provide students with an overview of marketing principles and strategies applicable to a dynamic high-tech economy. Marketing activities are examined as part of the strategic planning process. How these activities interface with other major organizational functions will be analyzed. The issues of business planning, research, and logistics, which confront the modern marketing manager, will be detailed. Critical thinking will be emphasized as the student examines new and traditional methods of creating customer value and developing custom relationships using the Internet as one of the many tools available. It is recommended that students in MKT 201 have completed BUS 100-Introduction to Business to gain an understanding of basic business activities. Lecture 3 hours per week.