Create Original Material for the Web

Hypertext vs. Linear Text	Remember that hypertext is not read the same way linear text is. Remember that visitors to your web site are more likely to skim and scan than to read carefully.
	Remember that many of your visitors will be reading from a standard 640x480 pixel monitor screen. Visitors hate to scroll across a screen. Visitors are usually only willing to scroll down 3-5 screens.
	Write 50% less text when you compose for the web. Structure your materials with informative headlines. Use bold or colored text for emphasis. Create pages that are no longer than two screens or so.
Organize Your Material	Split your information into multiple nodes connected by hypertext links. Each node should focus on a particular topic. Topic development should be based on audience awareness.
	Don't make your text more than about 50-60 characters across. Don't require your visitor to scroll sideways to read your material. Provide sufficient contrast between the colors of your text and your page background. Be generous with white space. Add color or graphics where appropriate.	Hint: Use a borderless table to control the width of text on a screen
	Provide a linear printed copy of your text, perhaps without graphics, in a separate file.