Focuses on the management and marketing activities and functions in the travel industry. Studies planning and staffing procedures, specialized sales and management reports, profit analysis, and the unique problems of marketing services. Emphasizes the analysis of case studies of travel organizations. Prerequisite TRV ll5. Lecture 3 hours per week.

The purpose of this course is to provide the student with a foundation to plan and formulate company strategy and operational goals.

Prerequisite TRV ll5.

1. To plan and formulate strategy.
2. To set goals.
3. To employ techniques to achieve growth in profits.
4. To utilize recommended methodologies for optimum decision making.
5. To analyze case studies involving management problems of travel organizations.
6. To identify the basic principles of marketing.
7. To determine the role of marketing in the context of the travel industry.
8. To prepare a market research plan.
9. To identify target markets.
10. To determine most effective advertising media.
11. To prepare an advertising budget and plan consistent with company's goals.
12. To utilize computer technology for project preparation.

1. Role of the Manager.
2. Primary and Secondary Responsibilities of the Manager.
3. Formulating Company Goals, Plans and Strategies.
4. Elements in the Decision Making Process.
5. Analyzing Sales Reports and Profit and Loss Statements.
6. Contemporary Trends Affecting Management.
7. Travel Consortiums, Mergers, Franchises, and Fundamentals of Negotiations.
8. Market Research, Marketing Intangibles, and Market Segmentation.
9. Advertising Plans and Budgets and Advertising Media.

TRV 230