College Catalog 2013-2014

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MKT - Marketing

MKT 216

RETAIL ORGANIZATION & MANAGEMENT

(3.00 CR.)

Examines the organization of the retail establishment to accomplish its goals in an effective and efficient manner. Includes study of site location, internal layout, store operations, and security. Examines the retailing mix, the buying or procurement process, pricing, and selling. Studies retail advertising, promotion, and publicity as a coordinated effort to increase store traffic. Lecture 3 hours per week.

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