College Catalog 2013-2014

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HRI - Hospitality Management

HRI 235

MARKETING OF HOSPITALITY SERVICES

(3.00 CR.)

Studies principles and practices of marketing the services of the hotel and restaurant industry. Emphasizes the marketing concept with applications leading to customer satisfaction. Reviews methods of external and internal stimulation of sales. May include a practical sales/marketing exercise and computer applications. Lecture 3 hours per week.

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