Welcome to the Northern Virginia Community College Website

Accessibility Navigation:

Course Descriptions

MKT - Marketing

MKT 282

PRINCIPLES OF E-COMMERCE

(3 CR.)

Studies online business strategies, and the hardware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels and the execution of successful marketing strategies. Lecture 3 hours per week.

Back

Top