NVCC 1998-1999 Catalog
    Description of Courses

MKT - Marketing

MKT 220 (3 CR.)
PRINCIPLES OF ADVERTISING

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    Emphasizes the role of advertising in the marketing of goods and services. Discusses the different uses of advertising; types of media; how advertising is created; agency functions and legal, social, and economic aspects of the industry. Introduces advertising display, copy and art work preparation, printing, and selection of media. Lecture 3 hours per week.
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