Instructional Programs
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Purpose: The curriculum is designed for persons who seek full-time employment in areas involving the marketing and distribution of goods and for those presently in these fields who are seeking promotion. The occupational objectives include store manager, assistant manager, sales supervisor, department manager, sales and customer service representative, buyer and assistant buyer, promotion specialist, public relations coordinator, advertising account manager, media buyer, marketing research technician, international wholesaler, and human resource manager.
Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.
For Retail Emphasis
| Credits | ||||||
| First Year | 1st Semester | 2nd Semester | ||||
| BUS | 100 | Introduction to Business | 3 | |||
| ENG | 111 | College Composition I | 3 | |||
| MKT | 100 | Principles of Marketing | 3 | |||
| MKT | 216 | Retail Organization & Mgmt. | 3 | |||
| MTH | 120 | Intro. to Mathematics | 3 | |||
| 1 PED | 116 | Lifetime Fitness & Wellness | 1 | |||
| STD | Elective | 1 | ||||
| BUS | 125 | Applied Business Mathematics | 3 | |||
| BUS | 200 | Principles of Management | 3 | |||
| ENG | 112 | College Composition II | 3 | |||
| IST | 117 | Intro. to Microcomputer Software | 3 | |||
| MKT | 110 | Principles of Selling | 3 | |||
| MKT | 200 | Consumers/Marketing/Society | 3 | |||
| Total Credits/Semester | 17 | 18 | ||||
| Credits | ||||||
| Second Year | 1st Semester | 2nd Semester | ||||
| ACC | 211 | Principles of Accounting I | 3 | |||
| BUS | 201 | Organizational Behavior | 3 | |||
| BUS | 241 | Business Law I | 3 | |||
| ECO | 120 | Survey of Economics | 3 | |||
| MKT | 228 | Promotion | 3 | |||
| ___ | Business Elective | 3 | ||||
| BUS | 205 | Human Resource Management | 3 | |||
| MKT | 227 | Merchandise Buying & Control | 3 | |||
| 1 PED | /RPK | 1 | ||||
| 2 ___ | Social Science Elective | 3 | ||||
| SPD | 110 | Intro. to Speech Communication | 3 | |||
| Total Credits/Semester | 15 | 16 | ||||
Total for the A.A.S. Degree in Marketing = 66.
1 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 220, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK 205, 207, 208, 216, or 225. PED 116 is offered as both a 1-credit and a 2-credit course.
2 Social science courses may be selected from the following: economics, geography, history, political science, psychology, or sociology (includes anthropology).
Last revised: Monday, May-18-2015 10:36
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