NVCC 1997-1998 Catalog
    Instructional Programs

MARKETING
Associate in Applied Science Degree AL, AN, WO

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Purpose: The curriculum is designed for persons who seek full-time employment in areas involving the marketing and distribution of goods and for those presently in these fields who are seeking promotion. The occupational objectives include store manager, assistant manager, sales supervisor, department manager, sales and customer service representative, buyer and assistant buyer, promotion specialist, public relations coordinator, advertising account manager, media buyer, marketing research technician, international wholesaler, and human resource manager.

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

For Retail Emphasis

Credits
First Year1st Semester2nd Semester

   BUS100Introduction to Business3
   ENG111College Composition I3
   MKT100Principles of Marketing3
   MKT216Retail Organization & Mgmt.3
   MTH120Intro. to Mathematics3
PED116Lifetime Fitness & Wellness1
   STDElective1
 
   BUS125Applied Business Mathematics 3
   BUS200Principles of Management 3
   ENG112College Composition II 3
   IST117Intro. to Microcomputer Software 3
   MKT110Principles of Selling 3
   MKT200Consumers/Marketing/Society 3

Total Credits/Semester1718

Credits
Second Year1st Semester2nd Semester

   ACC211Principles of Accounting I3
   BUS201Organizational Behavior3
   BUS241Business Law I3
   ECO120Survey of Economics3
   MKT228Promotion3
 
   ___Business Elective 3
   BUS205Human Resource Management 3
   MKT227Merchandise Buying & Control 3
PED/RPK 1
___Social Science Elective 3
   SPD110Intro. to Speech Communication 3

Total Credits/Semester1516

Total for the A.A.S. Degree in Marketing = 66.

1 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 220, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK 205, 207, 208, 216, or 225. PED 116 is offered as both a 1-credit and a 2-credit course.

2 Social science courses may be selected from the following: economics, geography, history, political science, psychology, or sociology (includes anthropology).


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