NVCC 1997-1998 Catalog
    Description of Courses

MKT - Marketing

MKT 275 (3 CR.)
INTERNATIONAL MARKETING

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    Examines the role of the multinational firm, as well as the environments in which they operate. Covers such factors as exchange rates, government foreign trade policy, and social-cultural factors. Compares international market planning with domestic market planning. Lecture 3 hours per week.
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