NVCC 1996-1997 Catalog
Description of Courses
MKT - Marketing
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MKT 275
INTERNATIONAL MARKETING (3 CR.)
Examines the role of the multinational firm, as well as the environments in
which they operate. Covers such factors as exchange rates, government
foreign trade policy, and social-cultural factors. Compares international
market planning with domestic market planning. Lecture 3 hours per week.
Last revised: Monday, May-18-2015 10:34
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