NVCC 1996-1997 Catalog

Description of Courses

MKT - Marketing

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MKT 228
PROMOTION (3 CR.)

Presents an overview of promotion activities including advertising, visual merchandising, publicity and sales promotion. Focuses on coordinating these activities into an effective campaign to promote sales for a particular product, business, institution or industry. Emphasizes budgets, selecting media, and analyzing the effectiveness of the campaign. Lecture 3 hours per week.


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