Purpose: The curriculum is designed for persons who seek full-time employment in areas involving the marketing and distribution of goods and for those presently in these fields who are seeking promotion. The occupational objectives include: store manager, assistant manager, sales supervisor, department manager, sales representative, buyer, assistant buyer. The Marketing curriculum offers a specialization in Fashion. This specialization is designed for the second year of the curriculum after a common first year.
Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.
For Retail Emphasis
Credits
First Year 1st Semester 2nd Semester
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BUS 100 Introduction to Business ................ 3
ENG 111 College Composition I ................... 3
MKT 100 Principles of Marketing ................. 3
MKT 115 Retail Organization & Mgmt. ............. 3
MTH 120 Intro. to Mathematics ................... 3
(1) PED 116 Lifetime Fitness & Wellness ............. 1
STD Elective .................................... 1
BUS 125 Applied Business Mathematics or
BUS 121 Business Mathematics I .................. 3
BUS 150 Principles of Management ................ 3
CIS 100 Intro. to Information Systems ........... 3
ENG 112 College Composition II .................. 3
MKT 110 Principles of Selling ................... 3
MKT 200 Consumers/Marketing/Society ............. 3
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Total Credits 17 18
Credits
Second Year 1st Semester 2nd Semester
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ACC 211 Principles of Accounting I .............. 3
BUS 115 Organizational Behavior ................. 3
BUS 241 Business Law I .......................... 3
ECO 120 Survey of Economics ..................... 3
MKT 228 Promotion ............................... 3
___ Business elective ........................... 3
BUS 205 Human Resource Management ............... 3
MKT 227 Merchandise Buying & Control ............ 3
(1) PED /RPK ........................................ 1
(2) ___ Social science elective ..................... 3
SPD 110 Intro. to Speech Communication .......... 3
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Total Credits 15 16
Total minimum credits for the Marketing major (A.A.S. degree) = 66.
(1) The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK 205, 207, 208, 216, or 225. PED 116 is offered as both a 1-credit and a 2-credit course.
(2) Social science courses may be selected from the following: economics, geography, history, political science, psychology, or sociology (includes anthropology).