PROGRAMS OF STUDY


     
         
     

MARKETING
Associate in Applied Science Degree AN

Purpose: The curriculum is designed for persons who seek full-time employment in areas involving the marketing and distribution of goods and for those presently in these fields who are seeking promotion. The occupational objectives include store manager, assistant manager, sales supervisor, department manager, sales and customer service representative, buyer and assistant buyer, promotion specialist, public relations coordinator, advertising account manager, media buyer, marketing research technician, international wholesaler, and human resource manager.

Transfer Information: NVCC has formal articulation agreements for transfer to the B.S. in Management at National Louis University and the B.S. in Business Education at Virginia Tech.

Recommended Preparation: The student should possess a proficiency in high school English and a strong background in basic arithmetic operations.

First Year

1st Semester

2nd Semester


 

   BUS

100

Introduction to Business

3

 

ECO

120

Survey of Economics

3

 

   ENG

111

College Composition I

3

 

   ITE

115

Basic Computer Literacy or

 

 

   

ITD

110 Web Page Design I

3

 

   MTH

151

Math for the Liberal Arts I

3

 

PED

116

Lifetime Fitness & Wellness

1

 

   STD

 

Elective

1

 

 

   BUS

125

Applied Business Mathematics

 

3

 

   BUS

200

Principles of Management

 

3

 

ENG

112

College Composition II

 

3

 

   MKT

200

Consumers/Marketing/Society

 

3

 

   MKT

201

Introduction to Marketing

 

3

 

___

 

Social Science Elective

 

3

 


 

 

Total Credits/Semester

17

18

Second Year

1st Semester

2nd Semester


 

   ACC

211

Principles of Accounting I

3

 

   BUS

201

Organizational Behavior

3

 

   BUS

241

Business Law I

3

 

___

 

Humanities/Fine Arts Elective

3

 

   MKT

216

Retail Organization & Mgt.

3

 

   MKT

228

Promotion

3

 

 

   BUS

205

Human Resource Management

 

3

 

   MKT

215

Sales & Marketing Mgt.

 

3

 

   MKT

227

Merchandise Buying & Control

 

3

 

   MKT

282

Principles of eCommerce or

 

 

 

   

MKT

275 International Marketing

 

3

 

PED

/RPK

 

 

1

 

   SPD

110

Intro. to Speech Communication

 

3

 


 

 

Total Credits/Semester

18

16

Total for the A.A.S. Degree in Marketing = 69.

Students are encouraged to participate in the Cooperative Education Program for special career-related work experience.

1 Students considering transfer may take ECO 201 or 202 after consulting a faculty advisor.

2 The PED requirement may be met by one of the following options: PED 116, 2 cr.; PED 116, 1 cr. plus a PED activities course, 1 cr.; or PED 116, 1 cr. plus RPK 205, 216, or 225. PED 116 is offered as both a 1-credit and a 2-credit course.

3 ENG 116 Writing for Business may be substituted for ENG 112.

4 The social science elective may be selected from the following: economics, geography, history, political science, psychology, or sociology (includes anthropology).

5 Humanities/fine arts elective may be chosen from list on page 38.

 

       
 
       

Northern Virginia Community College 2004
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