NVCC 2003-2004 Catalog
    Description of Courses

MKT - Marketing

MKT 282 (3 CR.)
PRINCIPLES OF eCOMMERCE

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    Studies online business strategies, and the hardware and software tools necessary for Internet commerce. Includes the     identification of appropriate target segments, the development of product opportunities, pricing structures, distribution     channels and the execution of successful marketing strategies. Lecture 3 hours per week.
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