NVCC 2003-2004 Catalog
    Description of Courses

MKT - Marketing

MKT 110 (3 CR.)
PRINCIPLES OF SELLING

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    Presents a fundamental skills-based approach to the professional selling of products, services and ideas. Emphasizes     learning effective interpersonal communication skills in all areas of the sales process through skill-building activities.     Examines entry-level sales careers in retailing, wholesaling, services and industrial selling. Focuses on building a     positive self-image, following ethical behavior, understanding buyer needs, and appreciating the importance of a positive     customer relationship strategy. Concludes in a professional sales presentation to buyers ranging from individual     consumers to corporations. Lecture 3 hours per week.
Last revised: Monday, May-18-2015 10:27
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